Adidas Celebrates Valentine’s Day with New UltraBOOST 1.0 Colorways

As February rolls around, Valentine’s Day celebrations are just around the corner. Brands are preparing special offerings for couples to enjoy, and Adidas is no exception. This year, they are revisiting their popular UltraBOOST “Valentine’s Day” launch from the previous year with new women’s and unisex colorways.

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Featuring white and black bases, the Primeknit uppers of the UltraBOOST 1.0 are adorned with multicolored hearts that match the vibrant outsole. The “Cloud White” option features matching white hues on the BOOST midsole, Three Stripes cage, UltraBOOST heel cups, and flat laces. The “Core Black” look is finished in a sleek black shade.


Adidas is committed to sustainability, and the yarn used in the upper contains a blend of 50% Parley Ocean Plastic and 50% recycled polyester. These new UltraBOOST 1.0 colorways are available now for $200 USD at adidas, and are selling fast. So don’t wait too long to grab a pair for you and your loved one.