Carhartt WIP

Adventure Meets Fashion Avenue in Carhartt WIP’s “Detour”

Spring/Summer 2023 sees Carhartt WIP take center stage in the idyllic grassy plains and coastal stretches of Biarritz, France, for its latest campaign titled “Detour.” Through the lens of photographer Pablo Escudero, this sartorial journey invites us to immerse ourselves in the essence of high summer fashion.


The imagery sets the scene for a sun-soaked escapade, showcasing an array of lightweight tops, breezy shorts, and logo-laden beach accessories. Amidst this vibrant range, Carhartt WIP shines a spotlight on its Tamas Vances print, gracefully adorning button-downs, T-shirts, shorts, beach paddles, and towels in soft pastel tones. Meanwhile, the utilitarian functionality of the Wynton Shirt takes center stage, while the Tyler program draws inspiration from the brand’s signature military aesthetics, adding subtle flairs and diamond-stitched details to its earthy color story.

Prepare to make a splash with the Island Swim Trunks, featuring an array of eye-catching striped patterns. And for those seeking iconic graphic tees, the Harvester Tee stands tall with bold colors and iconographic designs. Completing the collection, Carhartt WIP showcases a range of outdoor essentials, including water bottles, picnic blankets, and even a folding couch adorned with a lumen flower-inspired graphic. This lineup strikes the perfect balance between statement pieces and quintessential Carhartt WIP essentials, offering a curated selection of summer must-haves.


Carhartt WIP’s SS23 collection is now available for purchase on the brand’s website.