Stüssy has officially unveiled its latest store, returning to the capital of England for the second time. Prior to the launch the brand announced a series of small collaborations with long time distributors Gimme5 as well as Aries, as well as a pair of Dr Martens penny loafers, all of which will be exclusively available in the store.
This Friday, 31st August, Stüssy’s London Chapter in Soho will open it’s doors to the public. The London Chapter — what they call their stores — is the latest addition the brand’s worldwide network, which includes Amsterdam, LA and Toronto. The London Chapter was designed to “feel like California” and its “spirit of innovative adventurousness”, according to architect Willo Perron of W&PA, who designed it.