Aston Martin takes personalization to a whole new level, the automotive brand has revealed its new personalization service, named “Aston Martin Automotive Galleries and Lairs.” The service offers customers the chance to build a their dream luxury garage or a supervillain-style lair.
“Imagine a home or luxury retreat built around your car,” said Marek Reichman, Aston Martin’s chief creative officer. “Picture creating the ultimate space to showcase your own automotive works of art; this is now achievable with this new offering.”
The first tier in the program is the “Automotive Gallery” for anyone looking to upgrade their classic garage, maybe a private auto museum. Meanwhile, the top-tier “Lair” is for those who want to take things to the next one, think of an underground waterfall or an all-glass observation deck.
As part of the service, customers will work closely with both the Aston Martin design team and a team of architects to bring their visions to life. Ready to create, Aston Martin has released renderings they’re keen to start building, including a casual underwater garage in a aquatic tank filled with sharks and exotic fish. Well, maybe without the fish. “For the car enthusiast, the garage is as important as the rest of the house,” says Aston Martin Chief Creative Officer Marek Reichman. “A bespoke auto gallery that either focuses on showing off the car or is part of a larger, integrated entertainment space with simulators takes Aston Martin ownership to the next level.”