BANDIER And New Balance Unveil Second 327 And Apparel Collaboration With Genie Bouchard

Over the last three years, New Balance has had unparalleled exposure, thanks in part to deliberate, high-quality collaborations. The North American institution’s collaboration with BANDIER, a sportswear brand developed by Jennifer Bandier, exemplifies this wonderfully, and another collection is planned to premiere on December 1st.

The next capsule, which will include a New Balance 327 and a few other pieces, is the collaboration’s second effort to date. The collection’s campaign, titled “Her Advantage,” featured Genie Bouchard, who is now on New Balance’s tennis roster. The second-time collaborators hope to encourage women’s empowerment and emphasize the transforming aspects of fitness and fashion through both product and Bouchard.

The majority of the collaboration’s attire consists of performance-inspired fleece crewnecks, long-sleeve bodysuits, and track pants, with a 1970s-inspired leisure shoe serving as its lone footwear choice. The pair is reminiscent of Casablanca’s first 327, with superior perforated leather across the base and mustard-colored pig suede overlays. On the lateral side, “N” emblems in the same color appear, while a fan-favorite light gum brown finish lands on the trail shoe-inspired tread underfoot.

The BANDIER x New Balance 327 will be available via BANDIER’s online store, and New Balance online shop as well.