C2H4® Goes Back to Basics with its “Case#R007 Genesis” Collection

C2H4® believes that “the meaning of matter usually lies within their origin,” and this concept is the driving force behind their latest collection, “Case#R007 Genesis.” The collection takes inspiration from the graphic, industrial, and architectural design of the 1940s to 1970s, with a focus on the “framework of points, lines, and planes.”


The collection consists of four starting capsules: “Corbusian,” inspired by the works of Le Corbusier; “Lounger,” which showcases a casual lifestyle; “Profile,” featuring classic, oversized silhouettes; and “Founder,” which includes everyday basics that have been developed by the founder of C2H4®.

The aim of the collection is to simplify and go back to the basics, focusing on logical design through thoughtful detailing. The result is a range of refined and striking silhouettes that are suitable for all occasions. Finally, the brand’s signature hardware has been updated to become more dynamic, drawing inspiration from the mechanics of the universe.