The signature fur trim on Canada Goose‘s high-end jackets is being phased out in favor of eco-friendly materials. According to Robb Report, the multibillion-dollar business declared that it will stop buying animal fur by the end of 2021 and phase out the material entirely by the end of 2022. After years of pressure by animal rights organizations, Canada Goose agreed to use recovered fur in 2020.
People for the Ethical Treatment of Animals (PETA) has stopped its international campaign against Canada Goose in light of the company’s new vow, while Humane Society International has applauded the decision as a “significant step forward.”
In a statement, Barbara Cartwright, CEO of Humane Canada, said, “We applaud Canada Goose’s commitment to end the use of all fur by late 2022 and the leadership position they are taking in their industry.”
However, PETA is now pushing for Canada Goose to stop using bird feathers as down in puffer jackets. “PETA will now re-engage the company to push for an end to its use of feathers, which geese and ducks continue to suffer for,” Ingrid Newkirk, president of PETA, said in a statement.
Other environmentally friendly measures have recently been taken by Canada Goose.
Standard Expedition Parka, the company’s most environmentally friendly jacket to date, produces 30% less carbon and uses 65% less water in the manufacturing process.
Dani Reiss, the company’s CEO, has likewise committed to being a net-zero carbon corporation by 2025.
“We continue to expand—across geographies and climates—launching new categories and products designed with intention, purpose and functionality,” Reiss said in a statement. “At the same time, we are accelerating the sustainable evolution of our designs.”