The creative scene in the United Kingdom is now prospering. Throughout the United Kingdom, a large number of designers and musicians are taking full use of social media and amassing followings solely through the power of re-shares.
However, there are many photographers in London who are capturing brilliance by making the most of their surroundings.
Consider the North London derby, where Islington-born photographer Danika Magdelena recorded one of Britain’s largest football games and the cultural quality of the game and its devotees by spending time on North London’s streets. The same is being done in the world of fashion, and Elena Cremona is one photographer who is flying this flag with her current campaign for Carhartt WIP‘s women’s collection for Fall/Winter 2022.
Carhartt’s collection highlights this season include a range of trademark denim pieces such as the W’ Bib Overall Straight and W’ Simple Pant, both of which have undergone a unique washing process to give them a lighter appearance and a softer feel.
Other standouts for FW22 include a W’ Active Jacket and a W’ Arlington Bomber, both of which offer inside insulation to control body temperature during the colder seasons in the United Kingdom. Cremona’s photography for the campaign takes us around a selection of London’s local cafés and shopfronts, with styling by another London-based creative Isabelle Landicho and a video cut by fellow Londoner Timothy Ogu.
The Carhartt WIP women’s FW22 collection is now available on the brand’s website and in physical stores.
