Smiley has partnered up with global streetwear brand Champion and social venture HoMie in order to inspire compassion and foster discourse in local communities.
The athleisure line, dubbed ‘Start With A Smile,’ features Champion fabrics as the canvas, embellished with a whimsical take on all three brands’ emblems and visual identities. The pieces are gender-neutral, winter-themed, and centered on the themes of hope, kindness, acceptance, and positivity.
Champion has been a key and ongoing HoMie Pathway Alliance partner, supporting the streetwear program that aids youth affected by homelessness and adversity. The relationship is completed with the most distinctive visual emblem that enhances its messaging – a smile – thanks to The Smiley Company.
“It’s an impactful message that we’re so proud to share,” says Christie Madsen, Champion AUS NZ Marketing Manager.
HoMie’s profits are used entirely to offer clothing, training, and work possibilities for the young people who participate in its programs. You will be directly supporting the shared visions by purchasing this limited-edition Champion x HoMie x Smiley collab.
“We are incredibly excited by this next iteration of our ongoing relationship with Champion,” adds HoMie CEO and Co-Founder Nick Pearce. “To be represented alongside two iconic global brands is such a proud moment for us as it certainly elevates our presence to a whole new level.”
The Champion x HoMie x Smiley collaboration is available at Champion shops and online, as well as on HoMie’s website.
