Concepts continues its long-standing connection with New Balance by releasing the 9060 in “Workwear” and “Indigo” hues ahead of their global release.
Concepts and an all-female crew crafted an editorial for this special launch that focused on timeless items, tailoring, refinement, and renewal.
The launch will also include a tailoring and embroidery event with sisters Victoria Adrian and Cheyenne Adrian on September 23rd from 3-7pm at the Concepts NYC store at 99 University Place in Union Square.
The two tailors will be at their machines, giving a small tailoring and modification menu to any customers who bring in existing items to repair or alter. Alterations will be done on a first-come, first-served basis, with a maximum of one garment per client.
The New Balance 9060 “Workwear & Indigo” pack will be available in all Concepts shops and online on Friday, September 23rd (11am ET).
