Creative Agency Buys $10k Of Blank Ad Space Giving Everyone a Break From Ads

Wunder, an independent Canadian creative agency based in Halifax, Nova Scotia, has secured $10,000 worth of prime advertising placements only to fill it with absolutely nothing. 

The self initiated campaign titled White Christmas offers a break from advertisements during the holiday season by posting blank white “ads” on print and digital billboards, newspapers, bus stops, public transportation, social media and even radio.

“As a creative agency we typically spend our time creating ads and promoting brands, but this year we’ve decided to do the opposite and give everyone a break from ads during the holiday season,” explains creative director Stephen Flynn.