Wunder, an independent Canadian creative agency based in Halifax, Nova Scotia, has secured $10,000 worth of prime advertising placements only to fill it with absolutely nothing.
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The self initiated campaign titled White Christmas offers a break from advertisements during the holiday season by posting blank white “ads” on print and digital billboards, newspapers, bus stops, public transportation, social media and even radio.
“As a creative agency we typically spend our time creating ads and promoting brands, but this year we’ve decided to do the opposite and give everyone a break from ads during the holiday season,” explains creative director Stephen Flynn.