Dior and its artistic director Kim Jones have collaborated with Parley for the Oceans to launch the new season of its “Beachwear Capsule” line, which is a first for the fashion house.
Jones’ goal for the house is to become more environmentally innovative and sustainable. In response to Parley’s stance against major ocean threats, the two companies collaborated on a collection that includes packable jackets, poplin pants, and the B23 sneakers (incorporating an Adriatic graphic heather fabric and biobased plastic soles).
The new collection features a color palette of blues and ochres, with some items featuring the “Dior Oblique” pattern, Parley Ocean Plastic® made from upcycled marine plastic debris and recovered fishing gear, silky jacquard, and technical canvas. The mixed-material pullover with embossed Dior sleeve branding, blue animal-print shorts, sleek water bottle carrying cases, and fitted logo caps are standouts.
Furthermore, the capsule supports the new “Parley X10” impact program, which ensures that “10 times the equivalent” of each product’s carbon and plastic footprint will come from nature.
In response to the two brands’ collaboration, Cyrill Gutsch, CEO and Founder of Parley for the Oceans, says, “We are at war with the oceans, with our own kind, and with our future. One that is driven by old economic models, old ideas of predatory leadership. Parley plays the role of ending this epic battle by engaging with leaders from governments, companies, and environmental organizations. Together we drive the Material Revolution.”
“Collaborating with Dior marks a new chapter. It is the first time a product we make with a brand has a 10 times more positive impact than the footprint it took to create it. Every Dior product contributes to what we call ‘Parley X10’ and funds our global work against the plastic and climate crisis,” he adds.
The Dior x Parley for the Oceans “Beachwear Capsule” collection will be available on April 14 via the brands website.
