END. has opened its new flagship store in London. Located in the heart the UK capital’s fashionable Soho district, the brick and mortar space is the retailer’s third physical store, and is staying true to its concept in Glasgow, Scotland, and Newcastle, Northeast England, by using a premium material palette of marble, stainless steel, mirror, and maple to create large, monolithic landscapes.
The 8,500-square-foot space is spread over two floors designed in partnership with Brinkworth. With a vast sneaker wall wrapping around the corner of a glazed façade, while iPads will be available for customers to view the company’s latest editorial content and shop via the website, too. Expect to find brands such as OFF-WHITE, Acne Studios, Stone Island, COMME des GARÇONS, and more.
To celebrate the launch of its new flagship, END. Launches a drawing restocking one of the top drops of the year once again. The Sean Wotherspoon x Nike Air Max 1/97, which will only be available to pick up from the London store on October 11.
