Jerry Lorenzo Reveals his latest Fear of God collaboration with Nike featuring new sneaker dubbed the Nike Air Fear of God 1, the court-ready basketball sneaker.
“This is for all the kids coming up in small cities with big-city dreams,” … “It’s about what he feels he should have, not what he thinks he should have based on what society’s telling him.” – Jerry Lorenzo with Nike
“It is a shoe that should only be judged by the emotion it gives the kid when he first sees it — however it makes him feel. We live in a day and age when images are leaked left and right, and products are leaked without consideration and emotional attachments. I’m aiming to give a visceral experience whether the kid sees it first on Ben Simmons coming into the arena or worn by his favorite athletes on court.” – Jerry Lorenzo with Nike
The Nike Air Fear of God collection will drop on December 15, at select retailers and Nike.com.
