Finally, the long-awaited luxury “swap” has arrived. Fendace, the brainchild of Donatella Versace, Silvia Venturini Fendi, and Kim Jones, has just released its first collection.
Last September, the collection debuted in Milan Fashion Week, combining Fendi and Versace house motifs with classic luxury pieces. Fendace offers two collections: “Versace by Fendi” and “Fendi by Versace,” which combine design elements from Jones, Silvia, and Donatella.
Each artistic director has reimagined classic pieces from both brands to create an entirely new collection that includes ready-to-wear, handbags, footwear, and other accessories. Jones stated in a press release,
“It’s a swap rather than a collaboration, and most of all, it is done out of friendship.
It is the beauty of togetherness after time apart and a celebration of women who have inspired me so much.”
Donatella adds to Jones’ sentiments stating,
“The campaign captures the same sense of friendship and energy we had when we were designing the collection. Kim is a visionary designer and innovator. To me, Fendace will always mean love.”
Fendi’s iconic double F logo is seen paired with Versace’s Baroque print, while the Versace Medusa emblem is emblazoned on the Fendi baguette, truly presenting “an exchange of roles and brand codes.”
Co-branded graphics can be found on hoodies, tees, bathrobes, and other items to promote the new Fendace label. View the Steven Meisel-shot campaign above, and the Alex Maxwell-directed visuals for both the men’s and women’s Fendace collections below.
The Fendace collection is now available to purchase online at Versace and Fendi as well as in person at pop-ups across New York City, Los Angeles, Dubai, London and Tokyo.
