G-Star RAW

G-Star RAW and Stephen Jones Unveil Couture Denim Hat Collection

G-Star RAW is renowned for its distinctive emphasis on offering both traditional and modern denim options. With its most recent partnership with renowned milliner Stephen Jones, the brand is now stepping it up a notch.

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The London-based milliner, who is 65 years old, is one of the most famous hat designers of the modern era, creating haute couture pieces for celebrities like Princess Diana, Jean-Paul Gaultier, Dior, Thom Browne, Rihanna, Lady Gaga, Madonna, and many others.

By collaborating with G-Star RAW, Jones showcases his developing expertise in haute couture through a variety of denim-clad designs.

Five couture denim designs and two ready-to-wear hats made from Cradle to Cradle Gold Certified denim make up the new unisex capsule collection. A cloche cape, headband, layered bucket hat, sun hat, and winged cap are among the couture pieces that draw inspiration from Jones’ earliest creations. The RTW clothing includes street-appropriate items like a winged baseball cap and a double bucket hat.

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“Everybody around the world knows what denim is and what denim signifies,” said Jones. “I took denim out of its comfort zone and made it what it wasn’t. G-Star gave me complete carte blanche.”

The G-Star RAW x Stephen Jones capsule launches on November 22 with the two RTW hat pieces hitting the market on December 1.