Gucci has announced the official inauguration of its first standalone baggage store in Paris. The Italian luxury label opens a 2,900-square-foot boutique on the desirable Rue Saint-Honoré, offering the whole Gucci Valigeria collection. Ryan Gosling was revealed as the new face of the travel-centric Valigeria campaign, highlighting the range of luggage part of the Gucci heritage, back in October.
The train travel-inspired business, which opened earlier this week, offers a full spectrum of travel goods, from one-of-a-kind trunks to hat boxes to more modern aluminum and regenerated nylon luggage. The fashion house’s travel accessories have a distinct market presence, with founder Guccio Gucci supplying a variety of trunks, luggage, and hatboxes after opening his first store in Florence in 1921.
CEO Marco Bizzarri reveals that the choice to move away from short-term pop-ups and establish the travel line with a permanent site was inspired by the original Florence store. Currently, a three-month pop-up shop in London for the brand’s Savoy baggage collection is due to close at the end of the year. Long-term residencies for the brand’s luggage one objective to provide consumers with a more experiential concept of its trip range. Bizzarri discusses their Paris boutique in length in a statement to WWD.
“The opening of our first Gucci Valigeria boutique on Rue Saint-Honoré represents the next stage in our ongoing strategy to reinforce our leadership in the travel category. Gucci Valigeria is a powerful reminder of our Florentine roots and our timeless craft.”
He goes on to say that the travel-themed items are a “symbol of [the Gucci] legacy, reinterpreted through the ages for travelers and modern-day explorers of all eras.” The Saint-Honoré store, in particular, was designed to be “a portal into our ever-expanding world of travel and discovery.” The store’s design takes Gucci consumers back in time, with brass shelving reminiscent of old-fashioned trains and ceilings designed like the arched roofs of train carriages.