The utility and performance-focused brand photographed its latest collection in brooding urban and natural settings for its latest visual offering. Because the collection’s slate gray, ice gray, olive green, and deep beige colorways were inspired by these settings, it was only natural that the campaign follow suit.
The campaign was shot in the city against glass buildings, concrete streets, metal structures, and by the water, with cloudy skies and a relatively gray palette. The collection’s adaptable garments, which are suitable for rain or shine, were brought to life by a variety of visceral settings.
HAVEN staples like jackets, t-shirts, and technical pants were elevated this season, as well as a new GORE-TEX INFINIUM collaboration. Aside from this ongoing effort, the new collection garments focused on increased breathability and improved moisture-wicking properties.