Diet Coke

Kate Moss Is the New Creative Director of Diet Coke

Kate Moss has been named Diet Coke‘s first creative director in over a decade, bringing together two cultural icons.

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The supermodel’s role is not yet fully revealed, but she will use “Diet Coke as a canvas to inspire generations” and will “bring her unique aesthetic and style to the brand and build on Diet Coke’s impressive legacy of partnering with some of the world’s leading fashion designers.”

Moss will work on the new Diet Coke ‘Love What You Love’ campaign, which will highlight “individuals who embrace a positive attitude to life” as part of the brand’s 40th anniversary celebrations this year.

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Diet Coke, the fashion world’s go-to beverage, has previously collaborated with Karl Lagerfeld, Jean-Paul Gaultier, JW Anderson, and Marc Jacobs.

Of her new role, Kate Moss commented, “I am thrilled to join the Diet Coke family – I love the past collaborations they’ve done with such incredible names in fashion. The ‘Love What You Love’ campaign connected with me instantly as I am a firm believer that with confidence and passion, you can achieve your wildest dreams. As Creative Director, I’m looking forward to inspiring fans and celebrating the brand’s 40th Birthday in style.”


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