KITH is gearing up to release the latest installment from its partnership with LeBron James and Nike. The “Long Live the King” collection reverts back to Bron’s “King James” nickname, thus playing on the theme of royalty.
In addition to the sneakers, KITH and Nike have whipped up a selection of matching apparel featuring hoodies and basketball shorts. Nike’s Battleknit technology has been utilized throughout the assortment, with design details such as co-branding and LeBron’s lion head motif taking center stage.
Expect KITH and Nike’s LeBron-specific “Long Live the King” collection to arrive in conjunction with NBA All-Star Weekend beginning February 16.