UNIQLO, the global Japanese retailer, has named artist Kosuke Kawamura as Creative Director of UT, the fashion conglomerate’s graphic T-shirt line, which is celebrating its 20th anniversary this year.
Kawamura has provided art and graphics for a wide range of brands in the past, including BEAMS, G-Shock, NEIGHBORHOOD, Cyberpunk 2077, SAINT M xxxxxx, and UT for a Dragon Ball collection in 2019. He also holds many titles such as collage artist, graphic designer, and art director. Kawamura now brings his extensive pop culture knowledge and expertise to UT, creating new LifeWear that expresses the individuality of each wearer while also providing opportunities to encounter new cultures.
“I am delighted to have been appointed Creative Director for UT,” Kawamura commented. “By offering T-shirts presenting culture from many different genres, I want to make the brand a gateway for people to encounter something they hadn’t known about before and provide an opportunity to expand people’s knowledge. I also plan to reach out to young artists in Japan and around the world, and make UT a platform for the next generation of artists.”
