Lil Baby, a Grammy-winning artist, has announced a new collaboration with AXE to produce limited-edition “WHAXE” grooming packs that are designed to keep men looking good.
Baby is pictured interacting with several men’s grooming products, including a shower gel, a toothbrush, and a deodorant stick, in an accompanying campaign. However, each of the grooming products has received a “fresh” makeover because Lil Baby has established a reputation for conducting business in an upscale manner.
Each WHAXE “Stick,” “Wash,” and “Toothbrush” comes with a platinum metallic finish and is covered in sparkling diamonds and rhinestones.
The collection also includes a diamond four-finger ring with the word “WHAXE” engraved on top of the knuckle. The term is a combination of the brand’s AXE name and Baby’s nickname “WHAM.”
The new WHAXE product line, is available on the brand’s website.
