The collaboration between adidas and Prada in 2019 ushered in a new era of sportswear brands collaborating with luxury brands to create collaborative products.
Reebok jumped on board and teamed up with Maison Margiela, a Parisian fashion house, to fuse two of their icons, the Instapump Fury and the Tabi Boot, in 2020, and they’ve been consistent partners ever since.
After releasing the Club C and Classic Leather silhouettes earlier this year, the two parties are expanding their “Memory Of” footwear collection with three new silhouettes: the Instapump Fury Memory Of, Question Memory Of, and Zig 3D Storm Memory Of.
Through Maison Margiela’s signature concept, the memory of, current creative director John Galliano reimagines these iconic Reebok models. It is visible through deconstruction and draws on the house’s illusionary and figurative design language.
The Instapump Fury, a lifestyle treasure, is first on the list. The model’s overall shape is preserved, but the flexible bridges that usually appear on the middle hole of the pump buttons have been relocated to the back. The bladder has also been increased in volume, and the foam around the interior heels and toe boxes has been exposed.
Question Mid Memory Of by Allen Iverson has been spruced up with a more elevated aesthetic, but it appears to have been dissected slightly. Uppers have been crafted with premium tumbled leather uppers, but holes have been punched out where the mid-foot vector logos usually sit as well as on the higher regions of the heel.
The lacing loops have been skewed to the middle of the tongue, creating a gillie-like lacing system. Furthermore, the traditional “3” logos on the lower heels have been replaced with “22” hits, which represent Margiela’s numeric labels.
The Zig 3D Storm Memory Of is the last item in this collection. The uppers of this low-slung version have been inverted to highlight the intricate tech details on the inside. The molded heel padding, printed shell and graphics of the interiors, and perforations of the intertwining tongues are now more visible elements of the shoes.
Margiela’s insignia is stitched into the vector logos on the toes, which are made with frayed cotton twill that is laminated in foil for added flair.
Each silhouette will be available in black and white colorways and will retail for $400 USD at Reebok and Maison Margiela on May 20.
