Meta, formerly known as Facebook, has purchased Supernatural, a virtual reality fitness firm. While financial terms of the new agreement have not been released, the VR fitness subscription service will be fully integrated into Meta, with all staff employees in the startup offered employment in Meta.
Chris Milk, CEO of Supernatural, will also join, stating that the acquisition will provide his company with “more resources to expand.” The startup offers services comparable to Peloton, including virtual reality training sessions for those at home.
“Our larger hope is that we can bring in a whole new type of audience into virtual reality that might not have been interested in it for the use case it has been promoted for thus far,” explained Milk earlier last year.
The new acquisition comes just days after Meta CEO Mark Zuckerberg underlined the importance of fitness in the company’s VR expansion at the Meta Connect conference earlier this week. Next year, the company will also release fitness equipment designed to operate in tandem with the Meta Quest headset.
