The GOAT, yes that Michael Jordan has linked up with his team owners like Lakers president Jeanie Buss, Milwaukee Bucks co-owner Wes Edens, Wyc Grousbeck, who is the lead owner of the Celtics, and his wife Emilia Fazzalari on a special luxury line of tequila.
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According to a press release, Jordan got together with other basketball folks at a dinner one night waxing poetic about the virtues of the agave spirit, which lead to the birth of Cincoro tequila. The name Cincoro comes from the Spanish words for “five” and “gold”—cinco and oro—for the five founding partners and their “gold standard” tequila. The partners don’t have a distillery in Jalisco, Mexico, but they hand-picked the 100-percent Weber Blue agave from private farms in the highlands and lowlands to be made into four different tequilas.
Blanco, which is unaged, is $70 a bottle. Reposado, aged eight to 10 months, is $90. Añejo, aged 24 to 28 months, is $130. And Extra Añejo, aged 40 to 44 months, is an astounding $1,600.
The tequila (except the blanco) is aged in ex-American whiskey barrels for what Cincoro claims is longer than other premium tequilas like George Clooney’s Casamigos, Forbes reports. Cincoro says the result is smooth, rich tequilas where you can taste the complexity. As for the design, Jordan and the collective teamed up with Nike’s VP of innovative special projects, Mark Smith, to design the bottles. All four bottles are available to shop online at Reserve Bar.
