Nike

Nike Unveils SOULGOODS Dunk High Collaboration

SOULGOODS was discovered in July and has collaborated with Nike on not one, but three colorways of the legendary high-top. The Beijing-based retailer is no stranger to the Swoosh, having previously collaborated with Converse‘s 2021 subsidiary.

With each of its collaborative Dunk High colorways, the duo pays homage to culture, including basketball, from the 1980s, 1990s, and 2000s.

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The “’80s” look comes in a primarily gray finish with a design inspired by what the SOULGOODS team imagines a Chinese national basketball team shoe would have looked like in the 1980s, as well as some similarities to the Nike Mac Attack.

In the case of the olive green “’90s” counterpart, the collaborative duo revisited one of their favorite classic albums in Chinese rock history and paired it with an East Coast hip hop influence, with details like the embroidered tiger logo referencing the Wu-Tang Clan Dunks from 1999.

Finally, the newly revealed “’00s” colorway arrives in a presentation rich in history, recalling SOULGOODS co-founder Wu Yue’s childhood in Beijing, with personal and traditional symbols and talismans scattered throughout its patchwork design.

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The first SOULGOODS x Nike Dunk High is set to release in November with the remaining colorways landing on shelves by the end of the year.


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