NOAH has joined forces with the British pioneer Lavenham to reimagine its staple offerings. Lavenham has previously partnered with Percival and Japanese designer Kosuke Tsumura to create outdoor-ready attire, perfect for alfresco settings. Now, the brand has teamed up with NOAH to create UK-focused outerwear, crafted in its Suffolk base, whilst keeping quality and locally-sourced textiles at the forefront.
For the collaboration, NOAH chose to pay tribute to Lavenham’s quintessential heritage and uphold its British roots, reminding consumers why classics are dubbed as such. NOAH selected the Denham jacket, embracing the traditional design that has dressed horseback riders and equestrian enthusiasts alike.
The jacket’s recognizable quilted exterior and corduroy collar are maintained, with an isolated padded design for brisk winter weather. The jacket features asymmetrical pockets on both sides and buttoned snap closures with metallic detailing. NOAH produced the jacket from contrast-stitch denim, adding its own identity by mirroring ‘90s hip-hop attire and American workwear silhouettes.
The jacket will be available in white, grey, and navy. Additionally, the collaboration also offers quilted crewnecks in pastel checkered prints, along with co-branded tees and pullovers stamped with Lavenham’s horse emblem. The NOAH x Lavenham collaboration will be available to shop in-store and online via NOAH, Lavenham, and Dover Street Market London on March 9.