PUMA

PUMA & Helly Hansen Deliver ‘90s Patterned Outerwear and Technical Sneakers for FW19

Norwegian outdoors brand, Helly Hansen, has joined forces with Germany heritage brand PUMA for a collection comprising both footwear and apparel. Inspired by the ’90s with its vivid color blocking, adding outdoor-inspired details and elements throughout.

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The collection includes comprehensive selection of apparel, featuring a logo-heavy reversible jackets, built with a water-repellant fabric. The collab extends to co-branded clothing, from vests, hoodies and tees, to a fisherman beanie and an oversized waistbag.

The collection also includes three footwear silhouettes, the Trailfox MTS, which features a nylon and suede upper as well as a mesh tongue with a jacquard-taped Helly Hansen logo. The next silhouette is a LQD Cell Omega that includes a heat-cut PUMA logo on the heel, as well as PUMA and HH branding on the tongue. Lastly, the PUMA’s Nitefox comes reworked with a transparent TPU formstripe, zig-zag stitching, round laces and bungee cords.

The collection will be available globally at PUMA.com, PUMA stores, HellyHansen.com, Helly Hansen stores and selected retailers on September 26.