PUMA, and Perks and Mini have just announced a new collaboration that is all for the environment.
Traditionally, P.A.M. is a brand known for producing high-quality garments made from premium Italian fabrics that are designed with functionality and athleticism in mind for life in the great outdoors. P.A.M.’s regular collaborations with MAAP on vibrant cycling gear are evidence of this.
While the P.A.M.’s new collaboration with PUMA is somewhat similar, this new drop unveils a collection of clothing that aims to encapsulate city living in an outdoor format.
The collection features 20 different styles, including elevated basics like fleece jackets and sweaters, cargo trousers, T-shirts, polo shirts, hoodies, and jackets — and each style uses a color palette inspired by nature. Purple, lavender, green, and copper are all used, and each color is associated with a different aspect of the outdoors, such as tall trees, wildlife, or night skies.
The collection from P.A.M and PUMA emphasizes functionality once again, with a new bottle bag set, a mash-up of backpacks, and a new footwear selection that includes two trail running shoes, clogs, and classic sneakers.
The collaboration also kicks off a project that goes beyond fashion: the P.A.M./PUMA/BIOVERSE. The project was launched in an effort to protect threatened wild places on the planet, with the latter serving as design inspiration for the collection.
The Perks and Mini x PUMA collaboration will be available on the official PUMA and Perks and Mini websites from November 5.
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