Megan Tatem

Rihanna Joins LVMH to Launch Fashion House Under Fenty

The mega-artist is joining LVMH to launch a fashion house under her Fenty brand, pairing the world’s largest luxury conglomerate with one of the biggest cultural influencers, not to mention Rihanna and LVMH has already launched a hit makeup line in 2017.

A brand which is “centered on Rihanna, developed by her, and takes shape with her vision in terms of ready-to-wear, shoes and accessories, including commerciality and communication of the brand,” according to a press release.

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In the press release, Rihanna said, “Designing a line like this with LVMH is an incredibly special moment for us. [LVMH CEO Bernard] Arnault has given me a unique opportunity to develop a fashion house in the luxury sector, with no artistic limits. I couldn’t imagine a better partner both creatively and business-wise, and I’m ready for the world to see what we have built together.”

It will show its first collection in a matter of weeks, with some outlets reporting that it will debut on May 22.

 

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