Rihanna, the multi-hyphenate superstar and business tycoon, has just added another notch to her belt with the unveiling of a new Sport line for her Savage X Fenty brand, fresh off the heels of her NFL Super Bowl announcement.
Rihanna’s SXF label was a huge hit when it originally started, owing to its affordability, size inclusivity with product offers, and body diversity featured in advertising campaigns and lookbooks. The award-winning vocalist is launching a “Sport” component for the Fall/Winter 2022 season, which will feature athletic attire and utilitarian clothing options for women.
The line is described as “combining functionality and play,” and it includes jumpsuits, high-waisted leggings, bodysuits, and low to medium-impact bras. The initial colours are black and royal blue, with more product releases to come.
Furthermore, Adam Selman, a longtime Rihanna collaborator, has been named as the line’s Executive Design Director, bringing a provocative and humorous style to the brand’s Sport and Lounge collections.
Speaking on the brand extension and what’s ahead in the future, Rihanna shares: “We wanted to push the boundaries with how we define sport and sportswear and there is no one I’d rather do that with than Adam. We think of sport as how you move through your life. I want people to feel sexy, carefree and powerful when they put these pieces on and Adam is the perfect designer to carry out that vision.”
Echoing Rihanna’s sentiments, Selman says: “Rihanna and I have a rich history of working together. When I learned about the opportunity at Savage X Fenty, I knew I wanted to play a role in the new activewear category. We have such synergy creating together. I have such respect for her vision and for what the entire Savage X Fenty team has built, and I am thrilled to be a part of the next chapter.”
The new Savage X Fenty Sport collection will be available for purchase starting November 1 for Xtra VIP members and on November 9 globally via the brand’s website and in-store, with prices ranging from $29.95 USD to $109.95 USD.
