Thom Browne

Thom Browne Launches First Unisex Fragrance

Entering the world of fragrance for the first time, Thom Browne is set to release his first perfume collection which will include six scents, all being unisex fragrances.

“I wanted these scents to be iconic, and for me an iconic fragrance, especially one that crosses for both men and women, is a vetiver,” Browne explains to Vogue.

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The fragrance collection is lead by Vetyver Absolute, which is the most “pure” and highly concentrated Vetyver blend guiding the collection. While Absolute can be worn alone, as a signature to the designer’s approach to style, Browne also recommends layering it with one of the other five fragrances, for daytime the designer suggest the “fresh and earthy” Cucumber, next is the Grapefruit which is inspired by Japanese citrus, and the rich Rose, which Browne tends to prefer for men. As for nighttime Browne recommends the Whiskey which “has a real masculinity to it, but also a sweetness because of the caramelization,” he added. Or the spicy Smoke, a tribute to the hazy romance of the past. “I’m not a proponent of smoking, but it’s inspired by the days when people smoked and used beautiful rock-crystal ashtrays,” he explained.

Thom Browne

“I’ve always loved fragrance, and I wanted to create something that was very noncommercial,” he continues. “A lot of people approach fragrance from more of a business point of view, thinking about a broader audience. I approached it from the exact opposite.”

Thom Browne’s fragrance will release this October online, at Thom Brown boutiques, and Dover Street Market.