Alexander McQueen‘s latest project, Process, invites twelve artists to translate the house’s FW22 women’s pre-collection through their own creative vision, as part of their ongoing quest to broaden their world through unique artistry.
After selecting a look, they were given free rein to interpret it through their unique craft, presenting the collection from a new angle.
Ann Cathrin November Hibo, Beverly Semmes, Bingyi, Cristina de Middel, Guinevere van Seenus, Hope Gangloff, Marcia Kure, Jackie Nickerson, Jennie Jieun Lee, Judas Companion, Marcela Correa, and Marcia Michael are among the twelve artists.
“I wanted to engage in a new creative dialogue with the collection this season and see how the artists interpreted the work that we created in the studio,” says Alexander McQueen creative director Sarah Burton.
“It’s been very interesting to see how creativity has sprung from so many different perspectives, and the outcomes that have been varied and beautiful. We wanted the artists to have total freedom to respond to the looks, creating bold and thought-provoking conversations with their works. I hope that viewers will be as inspired as we have all been by witnessing these creative processes.”
The twelve pieces that resulted are currently on display as a one-of-a-kind installation inside McQueen’s Old Bond Street store, with an accompanying zine documenting the artworks.
“I don’t thoroughly plan my paintings, I just like know how I want them to feel,” says Gangloff in the video. “The painting takes a really long time, so I’m making like a giant colouring book and then I’m playing with all the different colour options… I’m trying to make some aspect of the painting scream.”