Virgil Abloh & Mercedes-Benz Embark on Project MAYBACH.

Following their collaboration last year, Mercedes-Benz has enlisted multi-hyphenate Virgil Abloh for yet another collaboration, this time with the Mercedes-Maybach.


The crossover between fashion and automotive has grown tremendously in recent years, with some of the biggest designers and brands collaborating to create vehicles, capsule collections, and more. Virgil’s previous take on the Mercedes-Benz G Class sparked a slew of other collaborations and raised the bar.

Abloh collaborated with Mercedes-Benz Chief Design Officer Gorden Wagener to create the new car for their second chapter, which is set to be an electric show car that will be unveiled at Art Basel Miami Beach.


“Unlike anything previously seen from Mercedes-Benz, the show car exemplifies the possibility of design that is untethered by existing blueprints, or production specifications,” Mercedes explains and adds that the collaboration coincides with the Maybach’s 100th anniversary. Karl Maybach and his father Wilhelm debuted the first Maybach W 3, establishing one of the world’s most recognizable and exclusive brands.

“The Maybach legacy celebrates exploration, pushing creativity to new places, living outside of the status quo. In this next phase we’re embracing these ideals and bringing the Mercedes-Maybach heritage into the future, inviting the next generation to join in revering this icon,” Virgil Abloh explains.


Abloh’s influence in the fashion industry is unrivaled, and he continues to transcend fashion and style. The designer, who has a background in civil engineering and architecture, has combined his skills and creativity to create the Project MAYBACH with Gorden Wagener, and it is not the last we’ll see of the collaboration.

The collaboration will be revealed on December 1, exclusively at Art Basel.