Kanye West has released a new music video for “Life of the Party,” his André 3000-featuring DONDA track.
The video follows Ye through the years, featuring new videos and photos from the Chicago rapper’s youth. The artist is now wearing pieces from the upcoming YEEZY GAP ENGINEERED BY BALENCIAGA collection in the photos.
The video is a seamless blend of Ye’s creative forces from the past and present. The first drop was in February of this year, showcasing the collection’s ghoulish side and now, Ye’s signature oversized apparel aesthetic.
The music video premiered on FOX network during Family Guy at 9:45 p.m. EST on May 8, in honor of Mother’s Day, and is the first YEEZY GAP ENGINEERED BY BALENCIAGA television commercial featuring the “Life of the Party” visuals.
