Following a four-year stint as the UK-based brand’s global product category director, Dr. Martens has named Darren McKoy as its new creative director.
McKoy, also known as “DMac,” will lead the design team and serve as a “brand custodian” and “innovator” to steer the brand in a new direction while staying true to its heritage and history.
Following his appointment, McKoy said: “We’ll continue to innovate and tell the brand story through the way we create, the processes we adopt and the way we interact with our wearers. But we’ll always pay homage and respect to the heritage and history of the brand.”
“Taking on this new role has been quite a seamless transition because we have such talented designers and creatives,” McKoy continued. “My responsibility, and it’s a massive responsibility, is to continue the custodian mindset that has got us to where we are today. It’s a truly an honour to be in this position and be s urrounded by like minded people who have a personal connection to Docs.”
The news come following recent announcement of its upcoming PLEASURES collaboration, which will see the epochal Jorge Buckle Mule reimagined by LA-based streetwear brand founders Alex James and Vlad Elkin.
