When it comes to captivating campaigns, Kim Kardashian‘s shapewear brand, SKIMS, knows how to make a splash.
While the label has previously featured a star-studded lineup, including the likes of Ice Spice, PinkPantheress, SZA, and even Snoop Dogg‘s extended family, it’s now taking a fresh approach. In a departure from its usual studio format, SKIMS presents a stylistic editorial campaign, shot by the renowned Steven Klein, with none other than Kim Kardashian herself as the star.
Highlighting SKIMS’ latest Rubberized Scuba and Faux Leather swim collections, the imagery transports us to a nostalgic ’90s summer-inspired scene. In one captivating shot, Kim exudes effortless coolness as she lounges on vibrant green grass, donning the brand’s latest separates and sets, with a crystal-clear blue pool as the backdrop. Meanwhile, models intertwine and gracefully suspend themselves on chain-linked hoops, creating a tastefully chaotic atmosphere that gives SKIMS a fresh identity.
Reflecting on the collaboration, Kardashian expressed her gratitude for working with Steven Klein on the campaign, stating, “Steven and I have collaborated on so many iconic images over the years, and I’m grateful that we once again have partnered on SKIMS for the new swim campaign. His creative touch and vision for this collection are exactly what make him the incredible photographer he is today.”
SKIMS’ Rubberized Scuba and Faux Leather swim collections are set to launch on June 27 at 12 p.m. ET, exclusively on the brand’s webstore.
