Following up on its Nike Grind, Nike Refurbished, and Nike Recycling & Donation initiatives, the Swoosh is launching a new Nike Re-Creation program as part of its circular vision.
Nike’s Re-Creation program “collects vintage and deadstock pieces locally and uses them to create new locally designed and manufactured products,” according to the company.
The program’s first release will be a collection of fleece hoodies and crewnecks inspired by LA sports culture, which will be available exclusively at Nike’s The Grove booth.
Each piece is one-of-a-kind and is restored using hand-stitched patchwork, dye patterns, screen-printed graphics, and decorative stitching. “Nike Re-Creation highlights an exciting moment of experimentation and progression,” says John Hoke, Nike’s Chief Design Officer, in a statement.
“The program exemplifies Nike’s collaborative spirit, bringing together experts in design, retail, supply chain, and sustainability to strategize and learn.”
