Presenting a new digital campaign coinciding with the relaunch of Linea Rossa, Prada‘s sport-infused line. Dating back to 1997, Prada has utilised a distinctive red stripe logo to classify the special Linea Rossa collections, revealed at the edge of a cuff or the back of a heel.
Developed under the creative direction of Michael Rock/2×4 New York, directed by Arisu Kashiwagi, and styled by Lotta Volkova. Prada Linea Rossa will be available in Prada boutiques, department stores, and online starting this month.
