Levi’s® has launched an immersive new in-store experience at its London Regent Street flagship store to commemorate the iconic 501® jean.
Through a combination of sound, light, and motion, the space is transformed to commemorate the 501®’s 149th anniversary. Visitors can experience the latest “The Number That Changed Everything” campaign and explore the new 501® Crazy Legs collection on a moving carousel of canvases in the central store area.
Customers are invited to start the experience by pressing a red button to activate the brand’s 501® projection mapping display, which combines visual and sound effects to create a living mood board.
Participants will be transported from the current global 501® campaign to the summer of 1967, where they will be immersed in the vibrant colors and funky designs that inspired Levi’s new 501® Crazy Leg collection. The 501® jean remains as the red-painted atrium spins back to the present day, implying the timeless nature of the jean that started it all.
The latest Levi’s® 501® collection is available in-store, online, and on the Levi’s® app.
Check the 501® day in-store experience from May 20 at the following address:
Levi’s
176 Regent St.
London, W1B 5TJ
