Carhartt WIP has collaborated with filmmakers Joaquin Bayle and Sylvain Sey to create a moody campaign for its Winter ’21 line.
With neon-hued lights, cut vignettes, and a rather gloomy overlay, the new short film is a tribute to winter in the metropolis. Inspired by neo-noir thrillers such as Nightcrawler, Edward Hopper paintings, and early 2000s TV episodes, the campaign focuses on bringing “dark, cold landscapes” to life and marks Carhartt WIP’s second collaboration with the team.
The campaign film features many pieces from the new collection, including a camel-colored puffer jacket, a deep navy workhorse jacket with white stitching, a black coat with white Carhartt trim on the back, a moss green cotton jacket, and a stone blue puffer.
Check out the Winter ’21 collection, which is currently available on the Carhartt WIP website.
