Ib Kamara takes Off-White™ on a playful journey through Japan and Americana, resulting in the Fall/Winter 2024 collection, aptly named “Black By Popular Demand.” Imagine a colossal Ludo board runway with crystal dice, and you’re in Kamara’s vibrant, energy-charged world.
The collection is a mashup of cultural influences, where Americana meets Black culture’s musical and style vibes. Kamara’s vision for Off-White™ in this collection? It stands on its own, in a niche of luxury that’s not quiet, not loud, but undeniably playful. The arrows, a signature of the brand, find new life as straps and cross collars, while fabrics embark on a joyride with faux furs, metallics, and prints that scream FUN with a capital F.
For Kamara’s Off-White™ woman, fierce and powerful reign supreme. Contemporary, form-flattering drapery mingles with dramatic long coats. Lime faux-fur adds flair to moody outerwear, and whimsical motifs like stars, butterflies, flowers, and dice give her a punchy fashion identity. Multi-colored stripes ground dresses and tops, while tightly-wrapped pieces exude sheer confidence.
On the flip side, Kamara’s masculine archetype takes a softer approach, offering a subdued take on ’90s style. Cute buttons grace innocent, striped cardigans, and faux-fur creations like scarves and trapper hats showcase the brand’s warm character. In a nod to Americana, Kamara collaborates with Wilson for basketball-holder bags, and deconstructs basketballs to birth the padded “Baller” sneaker. Stars, butterflies, flowers, and dice make the Off-White™ man irresistibly inviting.
And as Kamara boldly exclaims, “We are back! Black by popular demand.”
