Buckle up! Casablanca‘s trendsetting maestro, Charaf Tajer, is back with his Spring/Summer 2024 campaign, and it’s a trip to the future with a pit stop in West Africa. Tajer, known for infusing cultural vibes into sportswear, is rewriting the playbook with a dash of romance and a sprinkle of cinematic magic.
Picture this: a fantasy where West Africa catapults into the future, all thanks to Casablanca’s “Day of Victory” line. Tajer’s visuals weave through mystical tales, turning back the clock to the Golden Age of African cinema in the mid-1900s. The result? A theatrical spectacle that’s equal parts vintage charm and futuristic flair.
Rev those engines! Racing-inspired tops and skintight mesh dresses take center stage, racing against time on sleek motorcycles. Rainbow-toned uniforms add an otherworldly spirit as they speed towards the horizon. Casablanca’s women sizzle in heart-shaped bras and shimmering mini dresses, while gilded trombones conduct striped tracksuits into action. It’s a vivid dance of contemporary moves and sword-wielding combat for the ultimate prize.
Tajer’s lens transforms the ordinary into the extraordinary, placing the “Day of Victory” collection inside gradient telephone booths and global film stages. So, who needs a time machine when you’ve got Casablanca making the future look this good?
