Charaf Tajer‘s Casablanca, which has only been around for a few short years, shows no signs of slowing down. The brand upped the ante in Paris for Spring/Summer 2023 and used a horse pen stage setting to display its western-inspired collection.
Tajer presented distinctive clothing elements based on a broad “Future Optimist” philosophy while drawing inspiration from three distinct themes: Vaqueros, Phantastica, and Nature & Architecture.
The line included items for both men and women, including leather saddles and chaps (inspired by the Vaqueros of Mexico), exposed knitwear, fringed suiting, shorts with scalloped hems, low-slung tops, and the brand’s signature silkwear.
The Casablanca runway was flooded with a warm color scheme of tan, yellow, orange, and blue. Nods to the old western frontier were softened by lattice beadwork, ornate color-contrast topstitching, bolero jackets, cowboy boots, and 10-gallon hats. In contrast, Tajer chose to emphasize Mexico’s picturesque nature and Oaxacan art rather than tying the collection to the familiar wild west.
The “Arch” sneaker, as Tajer refers to it, was also debuted in the SS23 line. comparing it to the earlier “Atlantis” sneaker and calling it a turning point. A Zapotec poem T-shirt (written by Natalia Toledo) has also been produced in association with the company and is for sale.
