Fresh off an exhilarating debut season at the helm of the University of Colorado’s football team, Coach Deion Sanders has not only revitalized his coaching profile but also his partnership with Nike.
The sportswear giant is seizing the momentum from Sanders’ successful season by reissuing the iconic Nike Air DT Max ‘96. This move comes hot on the heels of Nike re-signing Sanders, a strategic play that fans of both the coach and the brand will appreciate.
The beloved sneakers, which were first teased in official images six years ago, are now slated for release on June 14. Sneakerheads and fans alike can snag a pair through Nike SNKRS and select retailers, with the kicks priced at $170 USD.
This release is more than just a nod to nostalgia; it’s a celebration of Sanders’ continued influence in sports and style. The Nike Air DT Max ‘96 comes in its original white, black, and gold colorway, complete with updated details like a new “PRIME” hit on the heel tab—a fitting tribute to Sanders’ nickname.
For a detailed breakdown of the design and a trip down memory lane with the original Air DT Max ‘96, be sure to check out our previous coverage.
