Golden Concept

Golden Concept and mastermind JAPAN Release Streetwear-Inspired Apple Watch Cases

Golden Concept has collaborated with mastermind JAPAN to create two streetwear-inspired designs for the “Racing Sport” Apple Watch case.

Swedish label Golden Concept’s luxury Apple Watch cases and bezels, which adorn the wrists of celebrities worldwide, are made with high-tech materials that combine functionality with personal expression. For the first time, the two brands collaborated to create two cases for the Apple Watch Series 7 and 8 — one made of titanium and the other of carbon fiber.

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In terms of aesthetics, the cases have a grunge-inspired streetwear design. The backplates and buckles are engraved with the brand’s skull and crossbones logos and are finished in mastermind JAPAN’s signature black and matte finish.

Meanwhile, smaller engravings of the Golden Concept logo can be found on the strap and inside the buckle. The crown is also adorned with black Swarovski crystals, with a large one as a centerpiece surrounded by 19 smaller crystals.

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The carbon fiber version will be available in a limited batch of 50 units for $1,599 USD, while the titanium edition will be available in 150 pieces for $1,099 USD each. Both models are manufactured by HONEYEE and are available for purchase through Golden Concept’s website and flagship stores worldwide.


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