Building a bridge across the Atlantic, London-based label Kiko Kostadinov and Japan’s Hysteric Glamour have joined forces for an electrifying collaboration that combines the eccentric styles of both brands into a graphic-heavy range.
Following Kostadinov’s September teasers, the duo has created a collection of womenswear garments that feature a mash-up of designs from both parties.
Denim zip-up workwear jackets come in “Dust Pink” and “Blue Star” tones and are splattered with branded graphics such as embellished Cobra snakes, female faces, and brand names in a variety of quirky fonts. Matching denim bottoms are layered over mini skirts, and knitted mock neck tanks are adorned with linear rainbow patterns and jumbo-sized “H” insignia.
Heavy pullovers with spirited perimeters and co-branded illustrations at the chest and back, as well as loving HG motifs on the sleeves. The collaboration has also created split-cut long-sleeve tees with additional branded decorations.
Finally, ASICS teams up with Kiko Kostadinov and Hysteric Glamour for a three-way sneaker collaboration. The hiking-inspired silhouette is available in two colorways, with a printed textile base and an open midfoot parting.
Weaved lacing systems sit atop a velcro strap with enlarged ASICS branding, while collaborative logos appear on the heel counters, all of which are layered on wavy midsoles and geometric rubber outsoles.
The Collection will be available on October 28 via Hysteric Glamour website and at select retail locations.
