King Apparel/Fire Chulo

King Apparel x Fire Chulo AW18 Collection Campaign ‘LOYAL TO FEW, RULED BY NONE’

East London’s premium streetwear brand King Apparel has joined forces with Fire Chulo, one of the hottest influencers in the UK, for their Autumn/Winter 18 “LOYAL TO FEW, RULED BY NONE” campaign at the infamous ruined castle battlements of Hadleigh.


The collection is comprised of tracksuits, jackets, sweatshirts, T-shirts, caps, and windrunners. The autumn ‘Modern Heritage’ line draws on the brand’s graphic-based tradition, with the KING logo repurposed across a wide range of seasonal colors and styles. Winter’s ‘New Classics’ collection featuring key items such as the reversible down jackets and a brand new denim line. An array of oversized embroidered designs, felt flocking prints and a strong line of tracksuits.

You can shop the full King Apparel AW18 collection now on King Apparel’s online store.

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