Levi’s® Celebrates the 501® Jeans With an Immersive Experience in London

The 501® denim jean celebrates its 149th birthday on May 20. Levi’s® will host a dedicated 501® experience at its London Regent Street flagship store to commemorate the brand’s signature silhouette.


For its “501®: The Number That Changed Everything” campaign, Levi’s® has teamed up with five creatives who embody the spirit of the 501®. Barbie Ferreira, Hailey Bieber, Marcus Rashford, Peggy Gou, and A$AP Nast are among the celebrities who reflect on their personal experiences with the iconic jean.

The full sensory experience takes visitors on an immersive journey through a living mood board that explores the new global 501® campaign, using projection mapping technology brought to life with sound, light, and movement.


To visit the unique immersive experience, head over to the Levi’s® flagship store from May 20 at the following address:

176 Regent St.
London, W1B 5TJ