With the launch of its first venture into the men’s and women’s denim markets, Playboy is becoming fashionable.
The iconic brand is expanding its reach and legacy with the launch of a new denim brand that will offer both women’s and men’s styles. The debut collection includes 18 denim jeans in various styles such as skinny, low-rise, skater, high-rise weide leg, flare jeans, straight jeans, and more.
The denim trousers are also available in a variety of washes, including black waxed, camouflage print, pink stone wash, and classic blue denim, with the Playboy bunny logo on the right butt cheek. Men’s jeans are available in a variety of patterns, including camo and paisley.
In a statement regarding the launch of its first owned-and-operate denim collection, Ashley Kechter, PLBY Group President of Global Consumer Products said, “We have seen strong demand for Playboy branded denim through our licensing collaborations, and we’re excited to launch Playboy’s first owned-and-operated denim line in time for the holiday season. “We look forward to the continued expansion of our owned-and-operated business and will leverage these new product lines across the Playboy ecosystem, including through our robust creator network.”
Jason Mahler, PLBY Group Vice President of Design adds, “The development of the Playboy Denim assortment is the merging of two American icons: Playboy as an iconic American brand and denim as an iconic American sportswear category. We have utilized the recognizable brand codes of the Rabbit Head and Masthead logos; interpreting them, for a modern customer, through custom rivets and leather across, embellished graphics, patches and prints. Quality and fit are a primary focus, offering both stretch and rigid fabrications across a range of washes in our men’s and women’s silhouettes.”
The jeans retail between $80 USD to $110 USD per pair and can be found online at Playboy.
